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Barsotti Family Juice Company Partners With Warner Home Video To Provide Customers With Cash Back On The Release Of The All-New Original Movie HAPPINESS IS A WARM BLANKET, CHARLIE BROWN

Promotion launches with release of DVD on March 29, 2011

CAMINO, CA  (March 4, 2011).   Happiness has always been drinking freshly pressed juice from Barsotti Family Juice Company.  And now, thanks to a promotional collaboration with Warner Home Video – Happiness is also getting $3 back by mail when you buy Happiness Is A Warm Blanket, Charlie Brown on DVD and any Barsotti’s juice!  The promotion will run from March 29, 2011 through June 21st, 2011. 

“We’re proud to partner with Warner Home Video to offer our customers and retail partners an incentive for purchase,” says Gael Barsotti, founder of Barsotti Family Juice Co.  “The PEANUTS gang has been a family favorite for over 60 years, and our freshly pressed juices have been family favorites for almost 35 years.” 

Barsotti’s year round juices include freshly pressed Apple Juice, Carrot Juice and Organic Carrot Juice – all are 100% juice, not from concentrate, no sugar added.  Barsotti also makes Old Fashioned Lemonade, year-round – with freshly squeezed lemon juice, purified water sweetened with organic cane sugar.  Other seasonal, customer favorites include Apple Raspberry Juice, Cranberry Apple Cider, Caramel Apple Cider, Spiced Apple Cider, Sweet Pink Lemonade and Tropical Lemonade.  All juices are flash-pasteurized to ensure freshness and preserve nutrients and flavor.  Barsotti’s always uses natural ingredients, and never adds preservatives or artificial flavors or colors. 

Happiness Is A Warm Blanket, Charlie Brown is the first new Peanuts special in five years.  The film, produced by Warner Premier, will retail for $19.98 SRP.  It’s described as a “heartwarming new tale,” in which “Linus is pushed to his limits when he learns his grandmother is coming to visit and plans to rid him of his most cherished possession, his beloved security blanket. As grandma’s impending arrival looms closer, the Peanuts gang finds ways to try and help Linus lose his dependence on his fuzzy crutch.” 

Craig Schulz, son of the Peanuts creator, Charles Schulz was one of the executive producers and writers of the film.  “Happiness is a Warm Blanket, Charlie Brown is based directly from Peanuts strips my dad drew from the 1960s, which I personally like the best,” said Craig Schulz. “Maybe it is because I can see so much of my family life embedded in those years. In this special, we tried to show how all kids have security issues, not just Linus, and not all are as secure as one would think. We bring back Shermy, Patty, and Violet, and if you are a true Peanuts fan you will notice others that formed the foundation for Charlie Brown’s neighborhood.”

Barsotti’s is excited to help promote the release of the DVD in conjunction with their freshly pressed juices.  Parents will be pleased and delighted with both!  Barsotti’s premium juices, lemonades and ciders are available at stores throughout California and Nevada.  For promotion details, and to see where Barsotti juices are available, please visit the website at  Also look for promotional information on each bottle of Barsotti juice during the campaign.  The DVD will be available wherever DVDs are sold.   

About Barsotti Family Juice Company, Inc.

Barsotti Family Juice Company, Inc. has been family owned and operated since 1976.  Freshly pressed all natural juices are their passion!  All juices are handcrafted daily in small batches at the family's solar-powered cider mill in famous Apple Hill®, surrounded by orchards and pines in the foothills of the Sierra Nevada Mountains in Northern California.  Their team is committed to pressing only the best fruits and vegetables in creating their tempting variety of juices, ciders and lemonades.  All items are flash pasteurized with no preservatives, artificial colors or flavors – only the natural fruits and vegetables combined in just the right way, to offer you the best juice you’ll ever try.  Here's to your good health!


Barsotti’s currently offers four year-round items and six seasonal items in four bottle sizes (16 oz, 32 oz, 64 oz and 128 oz).  Private label opportunities for retailers are available.   Barsotti Family Juice Company, Inc. is a proud member of the following organizations:   Apple Hill® Growers Association, CCOF (California Certified Organic Farmers), Fresh Produce and Floral Council, Produce for a Better Health and the U.S. Apple Association.


Photos, site tours, and interview opportunities are available upon request.

Barsotti Juice Company, Inc.
2239 Hidden Valley Lane
Camino, California 95709-9722
(530) 622-4629 office phone
(530) 642-9703 fax

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